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Glossary > Marketing >Banner Ad
Banner Ad
An ad graphic hyperlinked to the URL of the advertiser. These are usually animated GIF images, though we are seeing an increasing number of MacroMedia Flash banners. The full banner size is 468 x 60 pixels, and most sites limit the file size of the graphic to 12K to 16K. The Internet Advertising Bureau (IAB) specifies eight different "standard" banner sizes.
An ad placed on web sites that promote and link back to your web site. The majority of banner ads are formatted as GIF images, although many sites accept HTML banners as well. Standard banners measure 468 wide by 60 pixels high. Ads are charged at their rate of impressions, or amount of times the ad is viewed by web visitors, usually in groups of 1000.
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