Glossary > Marketing >Brand Identity Brand Identitythe information that clearly identifies the customer organization's business enterprise to both its external and internal stakeholders. This includes: What the enterprise is (e.g., a competent and successful organization), What the enterprise does (e.g., run the premier online office supply exchange), and What the enterprise does for its users (e.g., empowers users to easily buy and resell the enterprise's products and services). |
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